Jeff Kaplan is Managing Director of THINKstrategies (www.thinkstrategies.com). His views are based on 25 years working with leading enterprise corporations and IT/network solution providers as a marketing executive, strategy consultant and industry analyst.
Jeff Kaplan's Blog
Anyone who has been intimately involved in the evolution of the SaaS or cloud
computing worlds has a right to be frustrated by the blurring of the lines
between the two concepts.
In my case, I view cloud computing as a broad array of web-based services
aimed at allowing users to obtain a wide range of functional capabilities on
a 'pay-as-you-go' basis that previously required tremendous hardware/software
investments and professional skills to acquire. Cloud computing is the
realization of the earlier ideals of utility computing without the technical
complexities or complicated deployment worries. With this precept in mind, I
see SaaS as a subset or segment of the cloud computing market.
Unfortunately, opportunistic vendors, as well as uneducated journalis... (more)
Jeff Kaplan is Managing Director of THINKstrategies (www.thinkstrategies.com). His views are based on 25 years working with leading enterprise corporations and IT/network solution providers as a marketing executive, strategy consultant and industry analyst.
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